
The Magnificent Mystery
Pure amazing experience in the beautiful Lappish scenery in Rovaniemi. Chasing the Northern Lights in the Lappish wilderness where snow has covered the trees is once in a lifetime experience.
Pure Lapland is a local family-run business in Rovaniemi, specializing in small-group and private adventures year-round. Whether you’re craving the adrenaline rush of snowmobiling and quad biking, getting cuddly with real Siberian huskies, or embracing the serenity of Lappish nature through ice fishing hiking – we’ve got it all!
Our safari office and husky kennel are located away from the crowds, only a 15-minute drive from the city center, ensuring you an exclusive experience. All activities start from Hotel Metsähirvas, a fantastic accommodation option for your Lapland getaway!
Winter is always in our minds – book your activities now to not miss out on your snowy adventure!

Pure amazing experience in the beautiful Lappish scenery in Rovaniemi. Chasing the Northern Lights in the Lappish wilderness where snow has covered the trees is once in a lifetime experience.

Enjoy a private e-biking tour from Rovaniemi in snowy Winter! With your electric fatbike, you can ride without limits : the fat tires and powerful electric engine allow you to enjoy easy rides on snowy trails!

Barrel sauna and ice dipping in Kemijoki river
Small group sizes
Always max. 12 people.
Authentic experience outside crowds
No other tours operated nearby.
We value safety, quality & sustainability
We take action to ensure responsible tourism.
Local tour operator
We’ll help you to get to know the real Lapland.
Animal welfare is our top priority
Our husky tours take place at our own kennel with real Siberian huskies.