Welcome to

THE Home of PURE LAPLAND activities

Pure Lapland is about clean nature, authentic experiences, and genuine atmosphere.

Pure Lapland is a local family-run business in Rovaniemi, specializing in small-group and private adventures year-round. Whether you’re craving the adrenaline rush of snowmobiling and quad biking, getting cuddly with real Siberian huskies, or embracing the serenity of Lappish nature through ice fishing or canoeing – we’ve got it all!

Our safari office and husky kennel are located away from the crowds, only a 15-minute drive from the city center, ensuring you an exclusive experience. All activities start from Hotel Metsähirvas, a fantastic accommodation option for your Lapland getaway!

Husky ride Rovaniemi, lapland

HOT NOW!

Winter is almost here – book your activities now to not miss out on your snowy adventure!

All Day Ski Experience in Lapland

Get ready for your first Arctic expedition on backcountry skis! With your guide, you will explore Lapland wild areas with skis, you will learn how to prepare your expedition sleigh and some other basic tips. Lunch around the fire is included.

Why to choose us?

Small group sizes
Always max. 10 people.

Authentic experience outside crowds
No other tours operated nearby.

We value safety, quality & sustainability
We take action to ensure responsible tourism.

Local tour operator
We’ll help you to get to know the real Lapland.

Animal welfare is our top priority
Our husky tours take place at our own kennel with real Siberian huskies.

What our customers say...

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